One commentator remarked that this "solidified the viability and necessity of real-time marketing". When the power went out during Super Bowl XLVII in 2013, the Oreo marketing team tweeted "you can still dunk in the dark" from its social media command center this was retweeted almost 15,000 times and increased Oreo's count of Twitter, Facebook, and Instagram followers.
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We feel the Oreo ad is a fun reflection of our values." This was followed during 2012 by a series of adverts commemorating other holidays and events, including a blue, white, and red crème Oreo to honor Bastille Day, a stream of cookie crumbs marking the appearance of the Delta Aquariids meteor shower, and a cookie with a jagged bite taken out of it to promote Shark Week on Discovery Channel. The advertisement prompted some negative comments from conservatives, but Kraft stood by their promotion, stating that "Kraft Foods has a proud history of celebrating diversity and inclusiveness. In June 2012, Oreo posted an advertisement displaying an Oreo cookie with rainbow-colored crème to celebrate LGBT Pride month the cookie itself was fictional and was not being manufactured or made available for sale. In January 2006, Nabisco replaced the trans fat in the Oreo cookie with non- hydrogenated vegetable oil. The 2012 rainbow Oreo advertisement supporting Pride month. In the FAQ section of the .uk website, on the question of whether Oreo cookies are suitable for vegans, their response is "No, OREO have milk as cross contact and therefore they are not suitable for vegans." Twenty-first century However, there is still a risk of cross-contamination from other dairy-containing products made in the same production areas. Oreo cookies are popular with people that have certain dietary restrictions, such as vegans, as the crème filling does not use any animal products. In the early 1990s, health concerns prompted Nabisco to replace the lard in the crème filling with partially hydrogenated vegetable oil. Porcello held five patents directly related to his work on the Oreo he also created a range of Oreo cookies that were covered in dark chocolate and white chocolate. The modern Oreo cookie filling was developed by Nabisco's principal food scientist, Sam Porcello, who retired from Nabisco in 1993.
In 1920, a second lemon crème-filled variety of the Oreo was introduced, as an alternative to the white crème-filled variety, but this was discontinued in 1924 and the original flavor was the only version available for the next several decades. A new design for the face of the cookie was launched in 1924 the modern-day Oreo design was developed in 1952 by William A. The Oreo Biscuit was renamed in 1921 to "Oreo Sandwich" in 1948, the name was changed to "Oreo Crème Sandwich" and in 1974 it became the "Oreo Chocolate Sandwich Cookie", the name that has remained to this day.
She observes that the original design of the Oreo includes a laurel wreath, and the names of several of Nabisco's cookies at the time of the original Oreo had botanical derivations, including Avena, Lotus, and Helicon (from Heliconia). Another theory, proposed by the food writer Stella Parks, is that the name derives from the Latin Oreodaphne, a genus of the laurel family. Others believe that the cookie was named Oreo simply because the name was short and easy to pronounce. The origin of the name " Oreo" is unknown, but there are many hypotheses, including derivations from the French word or, meaning "gold", or from the Greek word ωραίο ( oreo) meaning "nice" or "attractive". Oreo is the best-selling cookie brand in the United States and, as of 2014, the best-selling cookie globally. While Oreo is actually an imitation of the Hydrox chocolate cream-centered cookie, which was introduced in 1908, Oreos far outstripped Hydrox in popularity, so much that many think Hydrox is an imitation of Oreo, rather than the other way around. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.
Oreo cookies are available in over one hundred countries. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo ( / ˈ ɔːr i oʊ/) (stylized as OREO) is a brand of sandwich cookie consisting of two wafers with a sweet creme filling.
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